Organic Creation

‘Only those with no memory insist on their originality’

-Coco Chanel

I recently read a blog post by Denver-based artist and graphic designer Cole Sletten wherein he comments on the magnitude of online representation occurring through the construction of identity through means of claiming others’ work as representation of one’s self.

Image via Flickr user thenothingcorporation

A causational factor of this, I believe, is the ease with which one can reblog, like, link to, or comment on the internet. The construction of a digital self, personality, and passion is easily accessible. Oftentimes, little incentive exists to move the user beyond the reblog. For example, a craft project of mine was featured under the DIY tab on Tumblr. And while I didn’t mind the increased traffic, it was disconcerting that many who reblogged the images curate blogs that exist solely as places of linkage to the work of other bloggers. I am flattered that they found what I created to be interesting, but for me, part of the process of creation requires injecting a piece of your unique self, perspective and identity into the work; reblog culture makes it too easy to simply claim an idea or an image as one with which you identify. However, at the same time, this process can also provide a non-footnotable way in which to pay homage to the ideas or works that inspire one’s own creative or intellectual process, hence the quote from Coco Chanel.

This acknowledgement of those that provide inspiration was previously inaccessible and clumsy. Now, it can be done through a few simple clicks. However, there should be an act that occurs from inspiration. Which is why I think that there is both significance and an immense deal of “creation” that goes on in the form of memes. Some are the injection of creativity into images from other sources and require little more than a sarcastic quip to gain a foothold in internet culture. One such example is the ever-entertaining Feminist Ryan Gosling blog. On the other side of the work-intensive-scale of memes comes works that provide a sarcastic play on popular events. Recently, a popular example has been the insertion of Lt. John Pike (who was involved in the pepper spraying of students at UC Davis) in famous works of art. While there is creative input in these and other similar examples, the defining factor of memes are the way in which they spread digitally.

Image via Flickr user teflon

This isn’t to say that one must only create online, or that creation should follow a series of explanatory images because the creative process is neither that simple nor that explicit. This is to say that sharing and consuming should result in some form of follow up or follow through. To use Sletten’s phraseology, the ‘curation’ should feed into the creation and the digital framework provides the ideal means with which to not only build one’s brand of likes but one’s individualized outcomes as a result of those likes.

 

Lead image courtesy of the Library of Congress Flickr. In-text image one courtesy of Flickr user The Nothing Corporation. Licensed via Creative Commons. Second in-text image likened under the Creative Commons and courtesy Flickr user Martin Deutsch.

Hanna Woodburn

Hanna Woodburn is a former CCT student. She found herself in D.C. following the completion of her undergraduate degree from Colorado Christian University in Denver, CO where she studied Human Communication, Marketing, and Business. For three years prior to beginning her graduate studies, she worked for the legislative branch where she specialized in constituent communication and outreach efforts while managing a broad portfolio of legislative issues. In CCT, she is interested in gaining a greater understanding of how communication and technology can impart change on organizations, among other topics. Hanna blogs for gnovis on art, media, and our digital lives. She also can be found on Tumblr where her blog is predominately about her cat.

  • David Kurniawan

    BLOGGERspherepedia said: This is great informations, thanks for share youre article. http://bloggerspherepedia.blogspot.com

  • Brendan Kirwin

    Very interesting post, Hannah. It got me thinking a lot about re-appropriation and remix culture in general.

    I agree that this may be the “Age of Curation” but haven’t we always defined ourselves by what we consume? Since marketers realized that their customers could be the billboards, all they had to do was convince them that the product was necessary for their lifestyle, advertising has been about the lifestyle that the product supports not the product itself. In terms of Tumblr, the consumption is mainly cultural. How is this different from wearing the t-shirt of a band we really like?

    I’m confused about Cole Sletten’s call for people to “actually create things.” Isn’t that what everybody is already doing? 48 hours of Youtube content is uploaded every hour by people who less than a decade ago may have never picked up a video camera because the equipment wasn’t available. What about Etsy? Flickr? Blogs? I just don’t see the “crisis”